Well, how about that? Nobody ever named Betty Crocker, unlike Aunt Jemima, who was a real person. A former slave, evidently.
Did you know, one of our most beloved kitchen personalities, Betty Crocker, was a woman who never existed? The name was first developed in 1921 as a way to give a personalized response to consumer product questions. The name Betty was selected because it was viewed as a cheery, all-American name. It was paired with the last name Crocker, in honor of William Crocker, a Washburn Crosby Company director. There are also a number of Betty Crocker-branded products, such as hand mixers, which support General Mills product line of foodstuffs.
- In the 1920’s and 1930’s, Betty Crocker was used by General Mills to symbolize the ideal female American cook. In that time, she became one of the most well-known figures in American culture.
- The first “portrait” of Betty Crocker appeared in 1936. It has subtly changed over the years, but has always accommodated General Mills’ cultural perception of the American…
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